At the north entrance of the Frieze Projects New York Art Fair towered Alex Da Corte's piece "Free Money". The piece references a large parade float from Tim Burton’s film Batman (1989) and also pays tribute a 1993 Philipe Parreno work, inspired by the same film. The obvious challenge was getting the gigantic baby that was 40 ft. long and 16 ft. tall to float safely above a festival visited by thousands of people. However, we were up to the task and the baby was a huge hit and a talk of the town featured in multiple art publications.

 

Creating gigantic inflatable floating objects is no easy task, and takes a ton of pre-planning to execute correctly. However, after weeks of collaboration, the installation went off without a hitch and floated beautifully with the New York skyline in the background.