When Comedy Central launched their first ever stand-up comedy festival they wanted custom inflatable activations to ensure it was an event people would not forget. They tasked us to create not only a massive inflatable branded sign that would live above the main stage but also a gigantic jar of member berries based on an iconic episode from one of their most famous shows South Park which would live as part of the show's main street backdrop experiential activation.

 

Both custom pieces were shared countless times across social media from fans taking pictures of the stage as well as selfies in front of the berries extending their reach beyond just the experience at the event, and making it a must-attend event for years to come.