J. Balvin is one of the hottest Latin artists in the world right now, and for his upcoming US "Arcoiris Tour" he wanted to bring the visuals of artist collective FriendsWithYou to life as part of the concert-going experience. We created half-a-dozen inflatable elements based on the artwork to be a part of the show's visual experience. These were no ordinary inflatables. They needed to be hung, dance, lit internally and inflated/deflated within seconds and when you need something so technical by coming to a partner with 35 years experience you know it will be done right.

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The project included multiple inflatable totems that were part of the b-stage along with a giant 80 ft. rainbow that descends onto the crowd from overhead. These were extremely visually captivating and used prominently in advertising and promotional material for the tour.